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Start here: define your company in a single declarative sentence. This is harder than it looks. It's easy to get caught up listing features instead of stating your mission.

Describe the pain of your customer. How is this addressed today, and what are the challenges with the current solutions?

Explain your eureka moment. Why is your value proposition unique and compelling? Why will it endure? And where does it go from here?tence. This is harder than it looks. It's easy to get caught up listing features instead of stating your mission.

The best companies almost always have a clear 'why now'? Nature hates a vacuum—so why hasn’t your solution been built before now?

Identify your customer and your market. (Some of the best companies invent their own markets.)0

Who are the direct and indirect competitors competing for your customers' business and attention? Show that you have a plan to win.

How do you plan to grow and thrive?

Tell the story of your founders, key team members and key advisors.

If all goes well, what will you have built in five years?

Thank You for your interest.

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